Areas of Expertise
STRATEGY
GO-TO-MARKET PLANNING
Whether you’ve created an innovative product with a great story or you’re bringing your brand into new markets, we’ll define a winning path to market. Top-to-bottom planning will ensuring your compelling narrative is integrated across sales, marketing, and distribution. From planning to debrief, we’ll work closely with your team to implement the right launch plan that maximizes buy-in with your partners.
ANNUAL BUSINESS PLANS
Your annual business plan should set the narrative for the year. Tying in broader industry trends and brewery priorities, we’ll help you create a modular deck that includes brand plans, campaigns, and targeted goals to gain buy-in from your distribution and key account partners. Using the Go-To-Market Strategy as a guidepost, we’ll drill down the annual goals from the topline down to the street level.
DEMAND PLANNING
A vital connection between sales and production, a demand plan should be a trusted and sacred document critical to accurate brewery forecasting and better supply chain management. We can collaborate with leaders in both sales and operations to help you develop a living, breathing process that can be refined and adjusted as needed to ensure you hit targets and avoid the cash-flow pitfalls of under/overproduction.
INSIGHT
BRAND EQUITY
The market is changing faster than ever. We’ll assess and help you determine how well your design language and brand identity is working for you. We’ll work together to develop a long-term plan to maintain relevance in a rapidly shifting landscape. Whether it’s an in-depth analysis of market perception, a full-scale rebrand, or an evolutionary refresh, we’ll work with you to make sure your brand is positioned to lead instead of follow.
PRODUCT DEVELOPMENT
Your portfolio is everything. We can help you unpack the micro-trends within your lineup, define areas of opportunity, and put together a long-term roadmap. As the market shifts with new competitors, new products, and new categories, we’ll uncover your untapped strengths. Leveraging data to identify white space opportunities in the market, we help to develop a sustainable innovation pipeline, define priorities within your lineup, and carve out detailed brand plans.
MARKETING
You’re in the business of building fans, not customers. How you engage directly with consumers is a key piece of building longevity for your brand. Earned media, dynamic content, digital engagement, and field events will define how the public perceives you. With a structured marketing plan, we’ll help define your narrative, build a cohesive content strategy, and maximize fan engagement across the spectrum of consumer-facing platforms both digital and analog.
EXECUTION
DISTRIBUTOR MANAGEMENT
From self-distribution to statewide networks, and all points in between, there are myriad way to bring your brand to market and no one-size-fits-all approach. As you scale, you’ll need to align with the right partners, have the right people in place to manage those critical relationships, and clarity to maintain open lines of communication. We’ll help set the tone to hold each other accountable in these symbiotic relationships.
SALES OPERATIONS
You’ve invested in a sales team, but do you really know what they’re doing? We’ll help you optimize territories, rightsize goals, and analyze performance. An effective CRM systems gives you the ability not just to track your team’s activity, but get meaningful, actionable data from the field. By demystifying the sales process and tracking the right metrics, we’ll ensure your team is pulling together in the right direction.
KEY ACCOUNTS
Chain stores can define a brand’s success in virtually ever market. Those retailers can be challenging and data-driven, but also can be key partners in driving your growth. We’ll help you set realistic goals, map out paths to success, and align a key account strategy with the product development pipeline. By creating accountability, you’ll have the resources to implement effective programs and execute better in the market.